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Preparing The Content For A Successful Property Listing

(Image Credit)

It’s no secret that sales can be largely down to words and writing. Convincing someone to part with their money can be easier than many people expect, with the right marketing choices always having a major impact on areas like this. Creating property listings is no exception to this, and the content that goes into this sort of advert is crucial when you’re trying to get the right results. You will need to prepare a lot of content for your advert, but this post is here to guide you through your options and make the process easier for you.

The Description

Property descriptions are incredibly important when you’re trying to sell a home. People will spend a lot of time reading the descriptions they find, ensuring that they are able to get an idea of what the houses they find have to offer. These descriptions will usually include an introduction, a breakdown of each room in the property, and any other special features that are worth mentioning. You can find loads of examples of this sort of content online, and tools like Grammarly can help you to write them well.

The Floorplans

Floorplans offer a deep insight into the layout and size of a home before you have to visit it. Creating floorplans can be hard, though there are loads of free software tools available online that can make this easier. You will need to learn about measuring the square footage of your home, drawing technical diagrams, and the important features that usually go into a floorplan. Like the description, you can find example floorplans to get you started.

The Photographs

No one would consider buying a home without getting to see it. This makes photos very important in your property listings, giving people the chance to get an idea of what the place is like. High-quality photos are required for this, though most modern phones can handle this with ease. Having as many photos as possible is always a good idea, and it makes sense to try and get one in each room, along with pictures of the other areas of interest.

The Virtual Tour

As modern technology develops, realtors are getting more and more options to help their customers to find homes that they love. Virtual tours can be a great resource when you’re trying to sell a home, giving the viewer the chance to see the place properly without having to leave their home. Some tours are simple videos, while others will have an interactive element. As long as potential buyers can see more than they get from your photos, though, this part of the property listing will be well worth it.

With all of this in mind, you should be feeling ready to start working on creating successful property listings for the places you want to sell. This can take a long time to organize, but the work will be well worth it once you’ve sold your property. Your realtor may be able to help you through this process.


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About the Author

Kaya Wittenburg

Blog Author and CEO

Kaya Wittenburg is the Founder and CEO of Sky Five Properties. Since the age of 10, real estate has been deeply ingrained into his thoughts. With world-class negotiation and deal-making skills, he brings a highly impactful presence into every transaction that he touches.

He is here to help you use real estate as a vehicle to develop your own personal empire and feel deeply satisfied along the way. If you have an interest in buying, selling or renting property in South Florida, contact Kaya today.

Feel free to call me at: (305) 357-0635
or contact via email: