Business Performance Tips for Realtors: This is the Best Real Estate Website Builder
Digital marketing and tech advancements have changed just about every industry, including the real estate industry.
If you haven’t set up a website or started utilizing digital marketing strategies to bring in new real estate clients, you’re falling behind.
Not sure where to begin when it comes to stepping into the digital age? Start by putting together an easy-to-navigate, eye-catching website so that clients can find you more easily.
Read on to learn some helpful business tips for realtors, including finding the best real estate website builder.
Importance of a Real Estate Website
Becoming a real estate agent can be challenging.
You have to research the laws around selling homes in different states, you have to keep your license up to date, and you have to work with clients who expect you to find them their dream house almost instantly.
To make matters even more challenging, you also have to stay informed about the latest tools and technological advancements. This includes setting up a website for yourself.
There are many reasons why you need a real estate website, including the following:
- Provide resources and value to your clients (blog posts, information on available homes, etc.)
- Meet clients where they are (most people start looking for houses by performing an internet search)
- Establish a personal brand
- Take advantage of social media networking opportunities
- Increase credibility
If the items on this list aren’t good enough reasons for you to want to set up a website, remember that, these days, clients expect realtors to have a website.
If they can’t find you online, they’re not going to go to great lengths to try and work with you. They’ll simply choose someone who does have an online presence.
The Best Real Estate Website Builder
Okay, you can see that you ought to have a real estate website. How do you get one, though?
The good news is that you can set up a website in just a few hours with the right website builder. You don’t need to know how to code or do anything fancy — you just need to be able to click a mouse!
There are lots of great website builders out there that do all the heavy lifting for you.
One of the most popular and easy-to-use real estate website builders that you might want to use is Placester.
The Facts About Placester
Placester is an affordable website builder that comes with a built-in CRM (customer relationship manager).
Placester comes with a variety of helpful tools for realtors, including lead capture forms, marketing tools, and IDX connections, which help lead to more conversions and less wasted traffic.
Placester has actually partnered with the National Association of Realtors, too.
Realtors can take advantage of a $99 per month package or a $199 per month package. The $99 per month package is a good option for realtors, and the $199 plan is better for brokers.
Each package requires an annual contract and provides realtors with all the tools they need to set up a great website and make a splash online.
There’s also a free basic option that is good for new realtors who don’t have a lot of money — yet — to spend on a website. The basic option will give you the tools you need to get started and begin bringing in new leads.
Online Marketing Tips for Realtors
Having a website is essential if you want to keep up with the other realtors in your area. At the same time, though, there’s more to being a successful realtor than just having a website.
There are quite a few other techniques you can utilize to stand out online and increase your sales, including the following:
Use Social Media
In addition to simply having an online presence, you also need to make sure you have a strong social media presence. This includes making use of sites like Facebook, Instagram, and Twitter.
Be active on these sites. Post on a regular basis, and like and comment on other people’s posts.
You might want to join some different Facebook groups, too. This will help you make connections with people who are looking to buy or sell a home.
Create a Blog
A blog is a great tool that will help you provide your clients and future clients with a lot of valuable information.
Make sure you’re updating your blog on a regular basis — at least once a week — and sharing your blog posts on social media.
When you’re writing your blog posts, be sure to think about common questions people might have about buying or selling a home.
Make sure your content is original, too — search engines will penalize you if you’re copying content from other sites.
Set Up an Email Campaign
It’s also important to set up a real estate email marketing campaign right away, too.
Social media is important, but the algorithms on these sites can make it hard for lots of people to see your posts.
To combat this problem, make sure you’re also sharing information directly with current and future clients via email.
Host Virtual Tours
Finally, consider hosting virtual tours and sharing them on social media and on YouTube.
Virtual tours provide people with a more in-depth look at the homes you’re selling and can increase interest more than just sharing pictures.
You can also host virtual tours of your business to help people get to know you and the other people who work in your office. If they feel like they know you and can relate to you, they’ll be more inclined to work with you in the future.
Looking for More Real Estate Advice?
As you can see, a website is key for realtors who want to make it in 2019.
As you begin putting together your own website, be sure to keep this information about the best real estate website builder in mind.
The right website builder can simplify the process and help you start developing an online presence very quickly.
Are you looking for more real estate advice? If so, we have lots of helpful articles available on our site.
Start by checking out this article on home staging for tips on how to get buyers’ attention and increase their chances of purchasing a home.