The Importance of High-Quality Store Photography
Marketing and advertising is the lifeblood of many retail stores. Without it, many of them would seriously struggle to stay in business. With constant competition from shopping malls and other large stores that sell everything under the sun, it’s difficult for small, independent stores to survive, let alone flourish.
Importance of photography
When it comes to advertising and promotion of your store, photography will be one of the most important factors. As the age-old saying goes, “a photo speaks a thousand words”, though what is very important is the quality of the photograph.
There’s a big difference between a professionally taken photo and one you snapped on your mobile during your lunch break. When promoting your business, you want to make the first impression a positive one, and one way this can be achieved is through the use of high-quality images.
Photography and your website
There are a number of ways in which you can use photos and imagery to promote your business. The first and obvious use is for your website. All businesses need a well designed and functional website.
When it comes to businesses in the retail market, photography is going to be a lot more important than it would if you were in the accounting business. After all, who wants to look at photos of numbers and spreadsheets?
Over the years, web speeds have increased along with the technology we use to connect to the internet. This means that websites can now use much higher quality retail photography than they could do a few years ago.
High-resolution images are the standard now for websites, and if your site has a photo gallery, you can offer very large and high definition images for your visitors to see.
Benefits of using quality imagery
There are a number of benefits to using high-quality photography when it comes to your retail business. Below we will take a look at some of the most important advantages.
It can reinforce your branding
Branding is very important in business, especially in the retail industry. Having photographs taken of your products and stores that have consistency give the images a greater cohesive look, which can help reinforce your branding and status of being a business that offers high-quality products and service. The photos that you use for marketing and promotion are a representation of your business.
They can tell a visual story
Not everyone has time to read paragraphs of text about a product or your business. One high-quality photography can give someone a lot more information than you may realize.
For photographs of products, someone may be able to get a full idea of the quality of the product, as well as other attributes such as shape, color, texture, and patterns. Reading a description of a summer dress, and actually seeing an image of it are two very different things, even though the subject matter is the same item.
They help convey realistic expectations
When it comes to the human mind, our imagination is truly unique. Some people are much more imaginative than others. A group of people may read the same piece of text but have completely different visuals in their minds of what they have just read.
With high-quality photography for retail businesses, it helps to establish a realistic expectation of the product, rather than simply let individuals use their imagination.
They can be shared on the web
In addition to the importance of a good website, which was discussed earlier in this article, another very important aspect of marketing and creating awareness of your products and brand is through social media. Platforms such as Facebook, Instagram and Twitter have millions of users each and every minute, and having high-quality photos of your products is a great way to promote them among customers, and potentially new clients.
People love beautiful images and often share them, creating a viral effect. This is a very powerful way to promote a product or business without having to spend huge amounts of money on advertising.
Some final thoughts
There are many other reasons why it’s important for retail businesses to use high-quality photography. You should always use a professional photographer for any photoshoots of your products or premises.
There are lots of elements that go into a great looking photo. It’s not only about the subject matter at hand, but things such as lighting, background, and other such factors that only a professional would know and be able to use to their advantage.