The Top 3 Hospitality Trends To Watch In 2022
It’s no secret that the hospitality industry is booming. According to Statista, it’s expected to grow at a rate of 4% from 2017-to 2022. In addition, the U.S Bureau of Labor Statistics reports that hotels and other lodging establishments employ more than 2 million people across the country – and those numbers continue to climb year after year as tourism continues its growth spurt worldwide.
The Top Three Trends
As the hospitality industry grows exponentially, it can be challenging to stay ahead of the curve and attract guests. So here are the top 3 hospitality trends to watch in 2022:
1. The Importance Of Technology In The Hospitality Industry
With more and more guests relying on technology to help them make travel decisions, it’s important for hospitality businesses to have a strong online presence. This includes a well-designed website, social media accounts, and a listing on travel websites.
2. The Rise Of Short-Term Rentals
Airbnb and other short-term rental websites have disrupted the hotel industry recently, and their popularity is only growing. However, if you own a property you want to rent out for short periods, finding the right guests for your space can be challenging. To keep up with this explosive growth, you need an effective Airbnb management service like OptiNest, which can offer professional property management services while ensuring your guests receive personalized attention 24/7 with their customer care team.
The hospitality industry prides itself on providing personal experiences for each guest and to do that, you must adapt. Guests are looking for flexibility regarding amenities, room types, and more; if they want something specific at their hotel or Airbnb rental, ensure you can provide it! To efficiently manage these tailored guest experiences and maintain operational excellence, many hospitality businesses are turning to Sweeply, a platform designed to organize and empower staff in areas like housekeeping, guest services, and maintenance, thereby simplifying communication and collaboration.
Stand Out From The Crowd
How can property owners stay ahead of the curve and attract guests? First, your property must stand out among the competition to entice potential guests. Here are some tips:
1. Invest In Local SEO
Did you know that 80% of travellers start their search for accommodations with a search engine? If your property doesn’t appear in the results, you’re missing out on potential guests. Take advantage of online tools like Google Business to guide potential guests to your website.
2. Build A Solid Social Media Presence
Social media is the perfect place to share photos and videos about life at your property with current guests. It’s also an opportunity for you to demonstrate how you can cater to specific guest preferences, whether hosting pets or providing unlimited breakfast options.
3. Create Unique Experiences
The more customized, the better! Think about how many amenities you can offer (like wifi vouchers or welcome cocktails) and how much flexibility you can provide (like free cancellation Guests are looking for an unbeatable experience inside and outside the room.
While some of these trends are already taking place, we can expect to see even more personalized service, increased use of technology, and sustainability efforts in the hospitality industry over the next few years. Are you prepared for what’s coming?