Valuable Social Media Tips for Real Estate Agents
These days, every type of professional under the sun is active on social media – and real estate agents are no exception. So, whether you’re new to social media or are looking for ways to step up your game, you’d do well to put extra effort into your social media endeavors. In addition to creating accounts for yourself on the web’s most prominent social platforms, you’ll need to consistently post new content and keep your audience engaged. While this may sound daunting to social media newcomers, maintaining a prominent social media presence doesn’t have to be an exercise in endurance. Real estate agents interested in using social media to their benefit will be well-served by the following tips.
Provide Links to Your Website
Social platforms can be the perfect vehicle for promoting your personal website. Visiting your site will provide prospective clients with a clear understanding of your business practices and professional ethics, as well as the types of properties you typically work with and your approach to real estate syndication. For best results, you should also provide links to pieces you’ve written for well-known real estate websites or publications. So, if you have any blog posts or informative articles you’re particularly proud of, don’t hesitate to share them.
Integrate Keywords into Your Posts
When putting together posts, make a point of integrating keywords that your intended audience is likely to search for. For example, if there’s a certain listing you want people to see, consider plugging in terms that people are likely to search for. For example, something along the lines of “Single-family home in Pasadena, CA” can get your posts noticed by people outside of your usual follower base. The search functions found on social platforms operate in a similar fashion to regular search engines, so keyword integration can be a boon to your social media exposure efforts.
Interact with People
One of the most convenient aspects of social media is the ability to easily interact with brands and public figures. This, of course, applies to real estate agents, as well. Odds are you’re going to receive a fair number of questions and comments through your various social media accounts, and it behooves you to respond to them in a timely and professional manner. The more responsive you are, the more approachable you’ll seem – and the more approachable you’ll seem, the more apt people are you enlist your services the next time they’re looking to buy or sell a home.
When interacting with people on social media, it’s important to be mindful of your tone and word choices. It’s very easy to come across as curt or unpleasant when not engaging someone face-to-face, and you should take this into account every time you respond to a comment or query on social media. Furthermore, try not to keep people waiting too long for a response. No one relishes being kept waiting, and the longer you take to respond, the less prospective clients are going to feel that their needs matter. So, if a query is posed during normal business hours, make an effort to respond as promptly as possible.
Don’t Get into Fights
As anyone who’s spent time on social media can attest, popular social outlets are often hotbeds of conflict. This isn’t helped by the fact that some users are fully dedicated to starting arguments with everyone they come across. Needless to say, engaging these individuals in arguments is generally a no-win proposition. First off, by taking their bait, you’re giving them exactly what they want. Secondly, by publicly arguing with them, you stand to make yourself appear immature in the eyes of followers and prospective clients.
That being the case, you’d be wise to ignore – and block – people who are intent on creating conflict. Additionally, if their messages take on a vulgar and/or threatening tone, simply report them to site security.
Maintaining an active presence on social media is vital to individuals in an expansive range of professions. Given how much interpersonal interaction is involved in real estate, it’s only natural that realtors need to stay current with trends in communication and digital marketing. By creating a presence on the web’s most popular social platforms, you can keep clients abreast of new developments and bring your existence to the attention of scores of prospective patrons.