3 Ways to Ensure You’re The Client’s #1 Choice
In real estate, competition is fierce. Both buyers and sellers alike want only the best of the best when it comes to their homes and the people selling them.
It’s up to you to rise to the challenge, giving them no doubt that you’re the only real estate agent they need to see. So without further ado, here are just three ways to ensure that you’re the number one choice for your clients.
Branding is important. From your business cards to your ‘For Sale’ and ‘Sold’ signs, everything that represents your business should reflect your professionalism and your capabilities.
So when it comes to getting online, your digital branding is just as important as anything you do in real life.
When used correctly, online tools like your website and social media are the key to a digital marketing campaign that maximizes your reach, enabling you to connect with clients better than before, 24/7.
But if you’re new to the world of digital marketing and have a thing or two to learn, you may need to brush up a little.
If you’re tight for study time, why not consider a Digital Marketing BSc from ARU Distance Learning? The course is 100% online, offering you full flexibility to continue growing your career whilst learning on the go and moving from strength to strength.
Have local knowledge
When it comes to buying a house, clients have a lot of questions, so you’ll have to be a walking encyclopedia when it comes to knowing your local area.
You should also make the effort to connect with your community too. Not only is it an opportunity to get to know the local area, but it also allows you to network with locals and form relationships, which is great for your personal and professional connections. As potential clients start to recognize you from events, they’ll immediately trust you over others when it comes to choosing their realtor.
These local connections are also great for business when it comes to word of mouth – the oldest and most valuable form of marketing. When it comes to a major investment like real estate, people feel a sense of security in dealing with someone who came recommended by a trusted friend or family member
Never say no
As you progress in your career, you can be a little choosier about who to represent.
But when you’re starting out, remember that every house is an opportunity, and every buyer or seller who comes your way is a potential future connection. Whether they themselves require your services again in the future or recommend you to a friend or family member, never turn an opportunity down. It’s always good to keep an open mind!
Remember that your personal brand should be friendly, approachable, and open, and the way you conduct business should reflect that.
These are just three ways to secure clients and boost business, but hopefully, they’re food for thought!