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Benefits of Selling Off-Market

More often than not, when you are looking to sell your home, the modern listing procedure fails to serve you well. The idea of inviting potential buyers into your home to have a look inside is maybe a bit too invasive. Maybe you lack the adequate time and energy to hold house viewings altogether. In this case, selling a house off-market would be more beneficial to you. Some sellers choose to go off-market when they also lack finances to repair some parts of their home before hitting the market. Sellers can sell their homes with no worry with an off-market sale and be able to move on to the next phase of life. They will also close in with a profit to achieve their financial goal.

What is the meaning of off-market?

The conventional way of selling a home requires your real estate agent to enter your property details into a multiple listing service. This service is a cooperative web platform and database that provides agents and their client’s access to a large pool of properties being sold in the marketplace. The multiple listing service has statistics and information on property prices, property size, number of rooms, listing agents, and more. Social media platforms, public websites, and other listings platforms such as Realtor and Zillow show off this information. An off-market sale, however, neither appears on the multiple listing service nor to the broader public. An off-market transaction involves a person-to-person negotiation. Homeowners that intend to sell a house could advertise via classifieds, backyard signs.

Benefits of off-markets sales

Maintain control and confidentiality

You have privacy over your property where you do not need to deal with numerous public showings. Especially with the COVID-19 pandemic, a low inventory has emerged and causes one to have around 40 to 100 showings within your home. Just the thought of those many buyers can be incredibly overwhelming.

An off-market property sale involves fewer buyers walking through your home and they tend to be more motivated or likely to buy. The privacy benefits also favor high-end sellers, sellers with financial difficulty, or individuals with personal matters such as a divorce for example.

Motivated Buyers

Buyers are more motivated. There is a bidding war for almost every property on the market. This bidding war is good, though, since you can use it for a bargain while negotiating with buyers. No buyer wants to be in a multiple-offer situation, so if they do not have to compete for your property, they will be more motivated to pay a premium for it. This motivation can also result in faster sales.

Ability to test the market price

Going off-market allows you to put your own price on your home. It will also allow you to get an idea of how the market, in general, will view your property’s potential as a sale. Reliable home-buying companies offer a free home valuation after which you can proceed to working with them. Companies such as Spring also offer you the help to privately sell your house fast. An off-market option will also give you enough time since the listing does not have official start dates. If you find that the prices are too high, you can reduce them. An off-market sale allows this kind of flexibility that most potential buyers prefer.

You will save money and time

Off-market selling enables you to save money on your listing. It allows for cost-cutting on photographers, property stylists and even listing fees. Being off the market, you would have fewer showings and thus less need to pay special attention to your house. You also save time because you can list your property immediately.


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About the Author

Kaya Wittenburg

Blog Author and CEO

Kaya Wittenburg is the Founder and CEO of Sky Five Properties. Since the age of 10, real estate has been deeply ingrained into his thoughts. With world-class negotiation and deal-making skills, he brings a highly impactful presence into every transaction that he touches.

He is here to help you use real estate as a vehicle to develop your own personal empire and feel deeply satisfied along the way. If you have an interest in buying, selling or renting property in South Florida, contact Kaya today.

Feel free to call me at: (305) 357-0635
or contact via email: [email protected]